IP Expo 2014, held this year at ExCeL London, 8-9 October, saw Aztec Event Services deploying it’s largest EventIgnite digital signage installation to date. Aztec installed and configured 32 digital signage screens throughout the exhibition.
The majority were placed outside the 21 theatres to inform delegates of the daily schedule, and the remainder were employed in the 3 “MyVisit” feature areas. The system displayed time-sensitive theatre agendas outside every theatre, and included several sponsored adverts to help exhibitors generate traffic to their stands.
Alex Joicey, operations and customer services director at Imago Techmedia, the organiser of IP EXPO, was impressed with the EventIgnite digital signage system, commenting “Aztec’s digital signage proved its worth at IP EXPO this year, keeping delegates fully up to date on theatre content and schedule changes whilst remaining resilient to network problems. Aztec worked with the show sponsors to produce eye-catching multimedia content to interleave with the schedule information. Our audiences are not easily impressed by technology, but Aztec’s digital signage was a winner with them too!”
Jovan Maria, account manager at Aztec added, “This was the largest digital signage installation we’ve undertaken, and our analytics revealed that we were able to show eleven thousand sponsor messages on the signage over the two days, whilst keeping the signage clear, functional and perfectly up to date.”